All year round

The Magic World is calling your child

A unicorn, a pirate, a mermaid, a dragon, a wizard… Characters who talk to your child over video, call them by name and know exactly what they are excited about.

This is not a pre-recorded video: it is a real conversation. The character listens, answers and remembers what you told them.

Download on the App Store
Merlin
On call2:45

Merlin

Calling from the tower of books ✨

You
You

Santa and the Three Wise Men come around once a year. The rest of the calendar is full of things worth celebrating too: a birthday, a first day of school, a whole night slept alone, the first ride without training wheels.

Magic World is the roster of characters available all year. Each one has their own voice, their own way of speaking and their own story, and they all share the same thing: the call is about your child, not about them.

Who should call?

Pick a character and set the call up in about a minute. You can switch characters as often as you like.

What a call looks like, step by step

You do the setup, in a couple of minutes, from your phone. When the moment comes, you hand the phone to your child and that is it.

  • You tell us four things about your child: their name, their age, what they love and what they have just achieved.
  • You pick the character and the language for the conversation.
  • The character calls. They appear on screen, greet your child by name and start talking.
  • Your child talks, the character listens and answers for real — about what they just said.

A tip: stay nearby the first time. The first ten seconds are the best part and you will not want to miss them.

Why children believe it

The difference between a generic video and this is personalization. The character knows your daughter is called Lucy, that she is five, that she is obsessed with dinosaurs and that she learned to tie her shoelaces this week. And they bring it up when it fits, not as a checklist.

They also respond to whatever the child says in the moment. If she mentions her brother took her toy, the character reacts to that. That is the moment kids stop eyeing the camera suspiciously and start actually talking.

What parents usually want to know

You pay per minute, not per month: you buy a balance and spend it whenever you like, on whichever character you like. No auto-renewal, no surprise charges.

There are no ads, no purchases inside the call, and nothing a child could tap to spend money. Setup and payment live on your side of the app, behind a PIN.

The characters are written for children aged 3 to 10: warm tone, no scares, no promises of presents, and they never ask the child for personal details.

Occasions that work especially well

You do not need a special date, but an excuse helps. These are the ones families tell us about most:

  • A birthday: being wished happy birthday by a unicorn is a different league.
  • An achievement: potty training, sleeping alone, losing the training wheels, a good report card.
  • A hard moment: moving house, changing schools, a night of being afraid of the dark.
  • A long journey or a waiting room, when portable magic is what you need.
  • Easter and Halloween, which have their own character and their own page.

Minute Packages

Choose the perfect package for your family

IDEAL FOR 1 CHILD

Pack 3

3+1minutes
4.992.99-40%
  • Perfect for a first call
  • Personalized experience
  • Valid for 7 days
  • Extra minute to try the experience before calling with your child
IDEAL FOR 2 CHILDREN

Pack 6

6+1minutes
8.995.39-40%
  • Ideal for longer conversations
  • Multiple calls or one extended call
  • Valid for 7 days
  • Extra minute to try the experience before calling with your child

ℹ️ Prices may vary depending on your location.

Frequently Asked Questions for Parents

What ages does it work best for?
Between 3 and 10. Younger children mostly love that the character knows their name; from about 6 they start holding a real back-and-forth conversation. Above 10 it depends a lot on the child.
What languages do the characters speak?
English, Spanish and Portuguese. You choose the language when you set the call up, so you can also use it to let your child practise a language they are learning.
How long does a call last?
As long as you decide: it uses the minute balance you have. Most calls run 3 to 5 minutes, which is about as long as a small child stays fully engaged.
Is the call recorded? What happens to my child’s data?
The details you enter (name, age, interests) are used only to personalize the conversation, and you can delete them from your account at any time. Your child’s camera is never recorded or stored.
Can I call with several different characters?
Yes. Your minute balance works with any character in the catalogue, including Santa, the Three Wise Men, the Tooth Fairy and the Tooth Mouse. Plenty of families rotate.

Shall we start?

Setup takes a minute and you pick the moment. The character does the rest.

Set up a call

The Easter Bunny

Clues about where the eggs are hidden, with your child’s name.

Set up a call

Halloween

A vampire, a mummy, a ghost, a witch and a monster. No scares.

Set up a call

Guides for parents

Letters, traditions and baby teeth: answers to what families ask us most.